WE IMAGINE NEW DESIGNS WHILE WE’RE ON THE BIKE, WE MAKE THEM WHEN WE’RE OFF.
Whether it’s a 200km brevet, a 1000km bikepacking adventure, a weekend hammer-fest or slow ride to the bar. We ride it all, so we’re constantly designing, testing and improving our garments. Since 2008, we've embarked on the journey of master-tailoring the highest performance cyclewear sustainably made from natural and non-plastic materials. We do this so that when you ride across the country, or complete a brevet, or go take pulls at the neighbourhood group ride you can do so in a garment that fits right, performs right, and was made right.
DETAILS MATTER AND FIT MATTERS MOST
Just like with a custom bike fit is everything. Fit is the single most determining factor of whether you’re comfortable, or aero, or efficient or just razor sharp. Each of our garments can be adjusted to your fit needs, and most can be fully customized. Beyond just getting that stellar fit we’re known for providing you can also add those personalized details, or custom features, to really make your garment unique and your own.
IT’S ALL ABOUT RECIPROCAL COMMUNITY
We’re not here to make 1 million jerseys only to be sold for an 80% discount on Black Friday. We’re here to participate in a community and to build products that enhance that community experience. It all starts with your adventures, your concepts, and your dream kit. That’s where we enter the conversation, to co-create and make it a reality. Our process is about giving that all the time and 1on1 it deserves so that we nail it. When you invite us in to build a part of your community you build a big part of ours. We make your garments in-house and all those dream kits then result in a local job for a young designer and maker, who then will be invited into the process of sharing ideas and realizing your next dream concept. That is reciprocal community.